Pexco - Next Level eMobility
Sometimes you need to find your own paths to reach ambitious goals. That is why we have founded PEXCO. PEXCO stands for "Puello E-mobility Crossover Company". This independent, owner-operated company is determined to play a central role in today's and tomorrow's global world of mobility. Our focus areas are development and distribution of e-bikes and bicycles. Across several markets, we strive to take the lead in matters of technology, design and profitability.
An associated brand of
KTM industries AG
With PEXCO, we, the Puello family, open a new chapter in the story of the e-bike market. And we can think of no better partner at our side than KTM Industries AG, who is also a founding member of PEXCO. As Europe's largest motorcycle manufacturer and global market leader in the e-sportbike segment, KTM Industries AG has so far focused its business strategy on the global motorcycle market and the automotive high-tech component industry. With its world-renowned brands KTM (except KTM Fahrrad), Husqvarna Motorcycles, WP und Pankl, it is the technology and market leader in these respective segments. This strategic partnership opens up hitherto undreamed-of possibilities in terms of technology, strategy and marketing, all in an effort to take e-bikes to the next level. Our vision is clear: Taking the lead in zero-emission for lightweight vehicles and, together with the international specialist bicycle retail industry, reaching the next level in e-mobility.
A strong partnership
Courageously forging new paths – this is the mission that both Stefan Pierer, CEO of KTM Industries AG, and the Puello family of entrepreneurs subscribe to. For decades, both have been very successful in their respective markets, having led various companies and brands to international success thanks to their forward-thinking mindset and their deeply ingrained entrepreneurship. They have many things in common: extensive expertise, a wide-reaching network of suppliers and partners and a strong working relationship with the specialist retail industry. This means that, in jointly establishing PEXCO GmbH, both sides can remain true to their mission. Together, Stefan Pierer and Susanne Puello's team will once again prove their joint vision for a mobility enterprise that is successful on the market. They are supported by a talented, growing team and a powerful network of external partners.
What drives both parties is a combination of courageous, pioneering entrepreneurship and a business sense that is firmly grounded in reality. Our eyes are always set on achieving long-term goals and establishing strong partnerships, not on chasing short-term profits. We want to usher in a new era of collaboration with the specialist retail industry: offline and online, analog and digital, successful and fair. Thanks to our complete independence, we have the agility to do just that and, in doing so, forge entirely new paths.
Our brands are positioned clearly, developed strategically and rolled out globally. Our goal is to offer our sales partners and customers an attractive selection of marketable products by powerful brands.
- Brand new - neue Marke im Portfolio
- Onroad & Offroad - Performance Bikes für jeden Einsatz
- Von Groß bis Klein - für Profisportler oder Nachwuchsbiker
- Stark - in Sachen Preis-Leistung
- Verkaufsstart - ab Dezember 2017 mit erstem Programm
- Heritage - pioneering seit 1903
- Urban & Exploration - Next Level eMobility für jeden Untergrund
- Premium - in Sachen Technologie und Komponenten
- Understatement - mit klarem Fokus auf das Design
- Verkaufsstart - Anfang 2018 mit erstem Programm
- Ready to Race - radikale Performance ohne Kompromisse
- Pole position - Innovations- und Technologieführerschaft
- Offroad & Uphill - Bikes & eBikes für Enduro und Downhill
- Pure Adrenalin - bereit für jeden Wettkampf
- Weltpremiere - auf der Eurobike 2018 mit ersten Modellen
Ready for a new era?
Rudolf Diesel Str. 35
97424 Schweinfurt, Deutschland
For all other enquiries please use our contact form.